Video Display | DET
Northern Virginia Reliability — Northern 500, Phase 1-3
The Northern Virginia Reliability — Northern 500 campaign utilized paid Display, Google Video, Facebook, Instagram, Twitter, and Nextdoor ads in English and Spanish to announce the launch of several upcoming electric transmission projects, promote community meetings and encourage interaction with the meeting recording, virtual open house, and GeoVoice. Ads targeted adults in eastern Loudoun County and Ashburn living near the project areas or sites of impact. In June, the Spanish campaign on Facebook had an overall CTR of 2.02%.
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