Nextdoor Ad: Smart Car
Nextdoor Ad: Smart Thermostat
Nextdoor Ad: Smart Washer & Dryer
:15 Video Ad: Smart Thermostat
:30 Video Ad: Smart Savings
The Off-Peak Smart Savings campaign used an omni-channel approach that targets residential Virginia service customers who have a smart meter installed in their home. This campaign was designed to educate customers about the benefits of the Off-Peak/Time of Use Plan, urging them to sign up for the program and avoid energy usage during on-peak hours.