Animated Display Ad Pre-Event
Nextdoor Ad Pre-Event
Animated Display Ad Post-Event
Nextdoor Ad Post-Event
This campaign encouraged the general public to attend an upcoming offshore wind career event in Virginia Beach to learn more about the needed skills and positions available. Ads reached audiences within the Hampton Roads region on Facebook, Nextdoor, YouTube, and digital Display. The Pre-Event campaign performed strong across all platforms, with Facebook having the highest CTR at 3.35% and the best performance from the site retargeting audience.