Animated Display Ad
Nextdoor Ad A
Nextdoor Ad B
The Power Line campaign implements a mix of social and digital non-engageable tactics to drive awareness and education about Dominion Energy’s new power line map tool on the website. The campaign is optimized for maximum reach and frequency and incorporates AdWords, social media and digital banner and video. Targeting Virginia residents who live near or around project areas, the campaign will run for an initial three-month testing phase.