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Line 227

The Line 227 social campaign ran on Facebook, Nextdoor, Google and Twitter and targeted residents in the Loudoun, Virginia area.

The Line 227 social campaign ran on Facebook, Nextdoor, Google and Twitter and targeted residents in the Loudoun, Virginia area. Social ads instructed residents of the W&OD Trail detour taking place due to electric transmission line work and directed users to visit the Line 227 landing page to learn more. Ads ran again in 2023 as work continued on the trail.

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