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Off-Peak Secret to Saving

The Off-Peak Secret to Saving campaign used an omni-channel approach that targets residential Virginia service customers who have a smart meter installed in their home.

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Nextdoor Ad: Whisper

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Nextdoor Ad: Chart

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:15 Video Ad B

:30 Video Ad

The Off-Peak Secret to Saving campaign used an omni-channel approach that targets residential Virginia service customers who have a smart meter installed in their home. This campaign was designed to educate customers about the benefits of the Off-Peak/Time of Use Plan, urging them to sign up for the program and avoid energy usage during on-peak hours.

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