Animated Display Ad — English (Phase 1)
Animated Display Ad — Spanish (Phase 1)
Nextdoor Ad (Phase 1)
Video Ad — English (Phase 1)
Video Ad — Spanish (Phase 1)
GeoVoice Animated Display Ad — English (Phase 2)
GeoVoice Animated Display Ad — Spanish (Phase 2)
In-Person Animated Display Ad — English (Phase 2)
In-Person Animated Display Ad — Spanish (Phase 2)
Animated Display Ad — English (Phase 2)
Animated Display Ad — Spanish (Phase 2)
GeoVoice Nextdoor Ad (Phase 2)
Meeting Nextdoor Ad (Phase 2)
Virtual Meeting Video Ad 1 — English (Phase 2)
Virtual Meeting Video Ad 1 — Spanish (Phase 2)
Virtual & In-person Meeting Video Ad 1 — English (Phase 2)
Virtual & In-person Meeting Video Ad 1 — Spanish (Phase 2)
GeoVoice Video Ad — English (Phase 2)
GeoVoice Video Ad — Spanish (Phase 2)
In-Person Video Ad 2 — English (Phase 2)
In-Person Video Ad 2 — Spanish (Phase 2)
Virtual & In-Person Meeting Video Ad 2 — English (Phase 2)
Virtual & In-Person Meeting Video Ad 2 — Spanish (Phase 2)
The Northern Virginia Reliability — Northern 500 campaign utilized paid Display, Google Video, Facebook, Instagram, Twitter, and Nextdoor ads in English and Spanish to announce the launch of several upcoming electric transmission projects, promote community meetings and encourage interaction with the meeting recording, virtual open house, and GeoVoice. Ads targeted adults in eastern Loudoun County and Ashburn living near the project areas or sites of impact. In June, the Spanish campaign on Facebook had an overall CTR of 2.02%.