Phase 1 Animated Display Ad — English
Phase 1 Animated Display Ad — Spanish
Phase 2 Animated Display Ad — English
Phase 2 Animated Display Ad — Spanish
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Phase 1 Nextdoor Ad — English
Phase 1 Nextdoor Ad — Spanish
Phase 2 Nextdoor Ad — English
Phase 2 Nextdoor Ad — Spanish
The Beaumeade Line 274 campaign ensured residents living near the Washington and Old Dominion Trail were aware of a scheduled detour from April 11 to April 22. Targeting Loudoun County, the campaign incorporated both English and Spanish digital display and video, social media and print publications.